Those of you who have been working at both losing weight and building muscle will know that protein supplements are commonly listed as an important part of the muscle building and toning goal, but it appears with some recent studies that protein also plays an important role in weight loss.

Most recently, a weight loss study from Purdue University discovered that men who ingested more protein food such as eggs and lean bacon felt more full for longer and tended to eat less later in the day.

This does make sense, and it likely has more to do with the balancing act protein can have on your insulin production over the course of a day. Since a binging of carbohydrates at the expense of protein foods can cause insulin spikes and make you crave more food, it stands to reason that balancing your meals (especially early in the day) with protein either from food or from protein supplements like whey protein or nutritional bars, will go through less of a rollercoaster ride during the day and thus not crave as much food.

Not only will a higher protein diet make you feel fuller, it will also help to balance your cravings and balance your insulin production over the course of day – all of this is positive to your weight loss program.